Today publicity has its own specific importance. When any new thing or idea is to be established in the society then promotion is used widely. In business world, companies promote their products for giving popularity in the market on the medium of different advertisements. These days world of advertisement is spread everywhere. Apparently there are so many career opportunities in this field. Making career in it youth can fulfil their dreams with good income.

Education and qualification

For youngsters who want to make career in advertisement business, higher secondary and three-year syllabus at graduation level are available. Under advertisement course media planning and client services are also included. So after doing course of mass communication you can start your career in this field. Basically the courses like Bachelor of Journalism and Mass Communication, Bachelor of Mass Communication, Master in Journalism and Mass Communication, PG Diploma in Advertising, BA in Advertising are some of the courses. Educational qualification requires for BJMC, BMC and BA is 10+2. For rest of other courses graduation is compulsory. Most of the advertisement agencies take those youngsters who have the degree in advertisement management. They are selected for market research, client service and media planning departments. At diploma level also courses are provided in advertising and mass communication. In creative department people expert in designing packages such as PhotoShop, Language and Coral and having BA degree are easily got admissions.

Opportunity of career

In this field basically you will have to do copy/script writing and media planning for advertisement to be prepared for various products. An account is to be seen, pre-imagination is made for various advertisements, while in the field of client servicing, sound technician, space selling advertisement agent and research work is to be considered. For getting success in this field it is necessary for youth to have direction quality with creativity. For beginning in this field certificate course in advertisement or management degree from a well recognized institution will be helpful. Youth studied in this course have employment opportunities in advertisement agencies, advertisement department of government and non-government companies, newspaper and magazines, advertisement department of All India Radio and Doordarshan, in news channels. However if you are professionally trained in any one of photography, illustration, graphic designing and web designing then you can easily get job in advertisement field.
Advertisement world is continuously challenging. For the youngsters who are inclined towards media technique and creativity have great opportunity here. Through TV, Radio, magazines and other mediums these are being utilised. These days, new fields of advertisement are also opened. Event management, image management and Internet marketing are a part of it. In this connection today advertisement business is spread faster as a recognised and profitable business.

Main Institutions

Makhanlal Chaturvedi National Journalism University, Bhopal
Indian Institute of Mass Communication, New Delhi
Mudra Institute of Communications, Ahmedabad