Sony Entertainment Television, now Multi Screen Media, has signed up a handful of sponsors for 10 Ka Dum, the game show that will be hosted by superstar Salman Khan.

The sponsors of the show, to be launched on June 6, include Vodafone, Garnier, LG and P&G (for Gillette).

"We will announce a few more sponsors in the coming week," said Rohit Gupta, president, network sales at Sony.